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All work

Fighter brand identity

Eugene Walden — The Cardio King

Eugene Walden wordmark, The Cardio King, with ink, bone, crimson and volt colour swatches

The story

A brand kit built around one line: The pace doesn’t drop. Ink, bone, crimson and volt. An upright display type for the name and key messages, a clean sans for the details. Real people, real work. Calm, persistent, direct.

Type
Brand identity · Fighter
Role
Identity by AYBRYN
Category
Brand

The kit

Eugene Walden brand essentials sheet: colours, type, photography and voice
Back the Pace sponsorship poster for Eugene Walden
Next Fight Loading poster featuring Eugene Walden in the ring

Up close

Close-up of the Eugene Walden wordmark with The Cardio King line
Wordmark
Close-up of the ink, bone, crimson and volt colour swatches
Colour
Close-up of the upright display and clean sans type pairing
Type
Close-up of the photography and voice rules and the three brand lines
Photography, voice & lines

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